Profit Calculator

Calculate business profit, net margin, revenue, expenses, and return on investment with a free online profit calculator.

Profit Calculator

Calculate profit from revenue and costs. The result shows how much money is left after expenses, both as an absolute amount and as a percentage of revenue.

Profit formula

  • Profit: profit = revenue - total costs
  • Profit margin: margin = profit / revenue x 100

It matters which costs you include, because that choice defines which kind of profit you are measuring:

  • Gross profit subtracts only the direct cost of the goods sold: gross profit = revenue - cost of goods sold.
  • Net profit subtracts everything: net profit = revenue - all expenses, including overheads such as rent, software, salaries, fees, and advertising.

Gross profit tells you whether the products themselves make money. Net profit tells you whether the business as a whole does. A store can have a strong gross profit and still lose money once fixed costs are counted.

Worked example

An online shop has monthly revenue of 12,000. The goods it sold cost 7,200, and its other expenses for the month (fees, software, advertising, packaging) total 3,000.

  • Gross profit: 12,000 - 7,200 = 4,800, a gross margin of 4,800 / 12,000 = 40%
  • Net profit: 12,000 - 7,200 - 3,000 = 1,800, a net margin of 1,800 / 12,000 = 15%

The gap between 40% and 15% is the cost of running the business rather than the cost of the products, and it is the number that overhead decisions actually move.

When to use this calculator

  • Monthly close. Total up revenue and expenses to see the period's profit before you commit to new spending.
  • Testing a new supplier quote. Swap the new unit cost into your figures and see how gross profit changes across expected volume.
  • Evaluating marketplace selling. Include listing fees, commission, and payment processing as costs to see what a channel really earns, treating any fee percentage you use as an example value that you should confirm against the platform's current schedule.
  • Sizing a promotion. Model lower revenue per unit against higher volume to check whether the campaign leaves you with more profit or just more sales.

Common mistakes

  • Reporting gross profit as if it were net profit; they answer different questions.
  • Forgetting per-order costs such as shipping supplies, transaction fees, and returns, which quietly compress the real margin.
  • Counting revenue when an order is placed but costs when a bill arrives, which distorts a single month's picture in either direction.
  • Ignoring your own time. For small sellers, unpaid labour is a real input; profit that only exists because your hours are free can be misleading.
  • Mixing currencies or tax treatments; keep revenue and costs on the same basis, either both including sales tax or both excluding it.

Related calculators

The Etsy fee calculator, Amazon fee calculator, and eBay fee calculator estimate the platform costs that belong in your expense total. The discount percentage calculator helps you price promotions, and the inventory value calculator tracks the stock your cost of goods figure is drawn from.

Frequently asked questions

How is profit calculated?
Profit is revenue minus total costs: profit = revenue - total costs. Which costs you subtract determines the type of profit; subtracting only the cost of goods sold gives gross profit, while subtracting every expense gives net profit. Both are commonly also expressed as a percentage of revenue, called the profit margin.
What is the difference between gross profit and net profit?
Gross profit is revenue minus the direct cost of the goods sold, and it shows whether your products make money in themselves. Net profit additionally subtracts overheads such as rent, software, fees, salaries, and advertising. A business can have a strong gross profit and still make a net loss once fixed costs are counted.
Which costs should I include when calculating profit?
For a complete picture, include everything the sale or period actually cost: product or material costs, shipping, packaging, platform and payment fees, advertising, returns, and a share of fixed overheads. Small per-order costs are the ones most often forgotten, and they add up quickly across many orders.
Is revenue the same as profit?
No. Revenue is the total amount customers paid before any costs are subtracted, while profit is what remains after costs. A store with high revenue can still be unprofitable if its costs exceed what it earns, which is why both figures are needed to judge a business.
Can I use this calculator for a single product as well as a whole business?
Yes. For a single product, enter the selling price as revenue and the full per-unit cost, including fees and shipping, as the cost. For a whole business, use total revenue and total expenses for the period; the formula is identical, only the scope of the numbers changes.
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